The past decade has been a whirlwind for Schwartz, who combined a certain amount of luck-in the right place at the right time-with a large amount of energy. This is a big deal for Impossible, with an expected rollout in 7,000 Burger Kings soon. Plans are under way to introduce a plant-protein patty from Impossible Foods, the startup backed by investors like Bill Gates and the venture capital arm of Alphabet. Maybe Schwartz can even make his hamburger chain cool enough for New Age customers. The BK app topped the charts in Apple’s App Store during the campaign throughout the Super Bowl, “Andy Warhol” was the most searched term on Google.
In February came the 45-second Super Bowl ad featuring historic footage of Andy Warhol slowly unwrapping and methodically eating a Whopper. Three months ago the company introduced the Whopper Detour promotion, in which Burger King offered its signature item for a cent if the customer ordered food on the BK phone app within 600 feet of a McDonald’s location. “How many companies that have been around since the 1950s grow the top line at 10%?” says Schwartz, 38.įor a fast-food conglomerate that oversees 26,000 locations with combined sales of $32 billion, Restaurant Brands is quite agile.
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